Visual Merchandising Guidelines
Visual Merchandising Guidelines are an important part of replicating multiple store layouts. The purpose is to create a familiar shopping experience for consumers in every branch in every town or city. This process is also part of the Point of Sale implementation. Juice Factory were appointed by Mothercare to work with the Visual Merchandising Team. We were asked to design and produce a set of Visual Merchandising Guidelines for Mothercare’s Clothing and Home & Travel departments. We created 11 Visual Merchandising documents for Clothing which were produced 4 times a year. For Mothercare’s 10 Home & Travel Departments we produced a set of VM Guidelines twice a year.
The team at Juice Factory designed all of the brochures. In addition to content development we also photographed the clothing range. These were processed in Photoshop and inserted into the Visual Merchandising Guidelines. Juice Factory managed the print production for all of the guidelines. The end result was a number of bright, vibrant glossy magazines that were hugely popular with the Merchandisers as it made their job easier.
The extensive range of products sold by major retailers can sometimes require an extra in-store catalogue. This allows the Retailer to show all of the products in all of the colour variations. As an example higher priced, larger items such as Pushchairs are a considered purchase; consumers will want to see all the colour options where possible.