Visual Merchandising Guidelines
Visual Merchandising Guidelines are an important part of having similar looking store layouts. This is also part of the Point of Sale implementation. Juice Factory were appointed by Mothercare to work with the Visual Merchandising Team. To design and produce a set of Visual Merchandising Guidelines for it’s Clothing and Home & Travel departments. Furthermore, each document averaged 36 pages and were all developed concurrently. Covering 11 VM documents for Clothing – produced 4 times a year. In addition, the 10 Home & Travel Departments had a set of VM Guidelines documents produced twice a year.
The team at Juice Factory, designed all of the brochures. In addition to content development, product photography was taken. These were processed in Photoshop and inserted into the Visual Merchandising Guidelines. Juice Factory also managed the print production for all of the guidelines. These were all worked on concurrently, illustrating the complexity of projects undertaken.
The extensive range of products sold by major retailers, can sometimes require an extra in-store catalogue. In addition to showing all of the products in all of the colour variations. As a considered purchase, consumers will want to see all the colour options where possible. In addition to the Visual Merchandising Guidelines, Juice Factory created 64 pages for the Mothercare Longtail Catalogue. Which included 153 different Pushchairs along with Accessories.