Key points for your website:
- Viewers like pictures with brief text
- Viewers rarely tend to scroll
- Most important information at the top of the Home Page
- Make sure your website is Mobile & Tablet Friendly
Is your website effective?
- What is the purpose of your website?
- How successful is it?
- How do you measure success?
- What Skilltide test score does your site get? Should be at least 8+
- Have you claimed your Google My Business & Bing Business accounts?
- Is your website switched on – or dead in the water?
Do you know your market?
- Who is your website aimed at?
- Do you get found for what you do?
- Which pages are most popular?
- Where do your visitors come from – other websites, search engines, referrals?
- Have you set up your SEO to direct people to the right page?
Website best practice:
- Tagging pictures is as important as tagging pages
- Search engines prefer tagged content, it gives them something to Index
- Check for broken links
- Test your Contact Us form – make sure it works, many don’t
The least you should do:
- You should have a good understanding of your website’s stats & insights
- Be able to measure its success
- Know how your website helps or hinders your business
- Put a plan in place to improve your visitor numbers and rankings
We’re here to help
- Making your marketing material work harder for you
- Coming up with different ways of promoting your business
- Contact us now!