websites: goldmines or white elephants

websites: goldmines or white elephants

websites: goldmines or white elephants

Key points for your website:

  • Viewers like pictures with brief text
  • Viewers rarely tend to scroll
  • Most important information at the top of the Home Page
  • Make sure your website is Mobile & Tablet Friendly

Is your website effective?

  • What is the purpose of your website?
  • How successful is it?
  • How do you measure success?
  • What Skilltide test score does your site get? Should be at least 8+
  • Have you claimed your Google My Business & Bing Business accounts?
  • Is your website switched on – or dead in the water?

Do you know your market?

  • Who is your website aimed at?
  • Do you get found for what you do?
  • Which pages are most popular?
  • Where do your visitors come from – other websites, search engines, referrals?
  • Have you set up your SEO to direct people to the right page?

Website best practice:

  • Tagging pictures is as important as tagging pages
  • Search engines prefer tagged content, it gives them something to Index
  • Check for broken links
  • Test your Contact Us form – make sure it works, many don’t

The least you should do:

  • You should have a good understanding of your website’s stats & insights
  • Be able to measure its success
  • Know how your website helps or hinders your business
  • Put a plan in place to improve your visitor numbers and rankings

We’re here to help

  • Making your marketing material work harder for you
  • Coming up with different ways of promoting your business
  • Contact us now!