Your Guide to Exhibition Design
Thinking of promoting your company at a Trade Show or Exhibition? There are numerous different ways of producing Exhibition Design. From very simple roll-up banners to custom built stands, but one thing is certain, it is all about creating the right impression.
![Gordon Low Exhibition Design Shell Scheme 01](https://www.juice-factory.co.uk/wp-content/uploads/2015/11/gordon-low-exhibition-stand-01.png)
![Gordon Low Exhibition Design Shell Scheme 02](https://www.juice-factory.co.uk/wp-content/uploads/2015/11/gordon-low-exhibition-stand-03.png)
![Gordon Low Exhibition Design Shell Scheme 03](https://www.juice-factory.co.uk/wp-content/uploads/2015/11/gordon-low-exhibition-stand-02.png)
Which ever route you decide to go with, keep it simple! Trade Shows and Exhibitions are busy places, from the number of attendees plus the “visual noise” that all the stands make together. Normally the exhibition organisers will provide a “Shell Scheme” which you can dress however you please. There will be a list of things you can and can’t do, namely everything that is fixed to the side and back panel’s needs to removable, no nails, staples or anything like that. The Shell Scheme’s are normally a 3m x 3m space but depending on your requirements they can be multiples of this, for example, some of the exhibition design shown on this page are of a 9m x 6m stand.
Exhibition Design Options
- Make sure you see a good selection of design options
- See them in 3D if possible
- Be bold
- Strong imagery
- Strong message
- Minimal text
![Small Pop-Up Display Stand Gordon Low Exhibition Design Shell Scheme 04](https://www.juice-factory.co.uk/wp-content/uploads/2015/11/gordon-low-exhibition-stand-05.png)
![Large Straight Pop-Up Display Stand Gordon Low Exhibition Design Shell Scheme 06](https://www.juice-factory.co.uk/wp-content/uploads/2015/11/gordon-low-exhibition-stand-09.png)
![Large Curved Pop-Up Display Stand Gordon Low Exhibition Design Shell Scheme 05](https://www.juice-factory.co.uk/wp-content/uploads/2015/11/gordon-low-exhibition-stand-06.png)
![Large Graphic Panels Gordon Low Exhibition Design Shell Scheme 07](https://www.juice-factory.co.uk/wp-content/uploads/2015/11/gordon-low-exhibition-stand-07.png)
Filling the Space
- What are you showing?
- Roll-up banners
- Pop-up stands
- Straight or curved stands
- Graphic panels
- 1 stand or 2
- Shelving & cupboards
Be Bold
Stand-out from everyone else, the design needs to have impact and be memorable. What you want is for people to say, have you seen the “XyZ Stand”, that builds awareness and gets even more people to visit you. This printed Graphic Panel was 6m wide x 2m tall.![Large Graphic Panels Gordon Low Exhibition Design Shell Scheme 08](https://www.juice-factory.co.uk/wp-content/uploads/2015/11/gordon-low-exhibition-stand-08.png)
![Exhibition Design Shell Scheme Gordon Low Exhibition Design Shell Scheme 09](https://www.juice-factory.co.uk/wp-content/uploads/2015/11/Gordon-Low-Aqua-15-3D-V3.png)
Design Development & Sign-off
- Exhibitions can be expensive so make sure you sign off all of the visuals and know exactly what you are getting.
- Make sure you have plenty of time to get everything printed.
- If you have a Shell-Scheme practise putting the stand up and back down again.
- Take pictures while you do your trial run
Planning & Installation
- Make sure you have everything covered, design is signed off
- Stands complete and tested
- Power
- Lighting
- Storage
- Products
- Brochures
- Promotional literature
- Business cards
Break-down
- Don’t forget you’ll have to take everything down
- There won’t be much time to remove it all
- Save packaging and transportation boxes
![Gordon Low Exhibition Design Shell Scheme Plan](https://www.juice-factory.co.uk/wp-content/uploads/2015/11/Gordon-Low-Aqua-15-floorplan.jpg)
![Gordon Low Exhibition Design Shell Scheme Photo 01](https://www.juice-factory.co.uk/wp-content/uploads/2015/11/gordon-low-aqua-2015-exhibition-stand-2.png)
![Gordon Low Exhibition Design Shell Scheme Photo 02](https://www.juice-factory.co.uk/wp-content/uploads/2015/11/gordon-low-aqua-2015-exhibition-stand-1.png)
Ready for the Show – Aqua 2017 at Telford
![Gordon Low Exhibition Design Shell Scheme Photo 03](https://www.juice-factory.co.uk/wp-content/uploads/2015/11/gordon-low-aqua-2015-exhibition-stand-4.png)
![Gordon Low Exhibition Design Shell Scheme Photo 04](https://www.juice-factory.co.uk/wp-content/uploads/2015/11/gordon-low-aqua-2015-exhibition-stand-3.png)