Corporate & Brand Identity Design
Your Corporate & Brand Identity Design creates expectations. It defines the type of business you represent and sets you apart from your competitors. Its look and feel is essential in promoting your business and wherever it is used it should be clear and consistently applied.
Old Warminster Maltings Typestyle
Revised Warminster Maltings Typestyle with the addition of the historical Maltman device
to create the new brand identity
Revised Warminster Maltings stacked version
Branding & Brand Guidelines
The use of Brand Guidelines as part of your Corporate & Brand Identity Design are essential. They ensure that wherever the brand identity is applied it’s the consistent. Colours in particular need to be defined. A Pantone colour will have different colour values in CMYK, RGB and Hex. So to help consistency the colours should all be given a numerical value.
Fonts should also be used consistently. Most are readily available on the Internet, so there is no excuse for a member of staff using a replacement.
