Corporate Identity & Branding
Your company logo for brand identiy creates expectations, defines the type of business you represent and sets you apart from your competitors. Its look and feel is essential in promoting your business and wherever it is used it should be clear and consistently applied.
Branding & Brand Guidelines
The use of Brand Guidelines for lager businesses are essential to ensure that wherever the brand identity is applied it’s the same. Colours in particular need to be defined. A Pantone colour will have different colour values in CMYK, RGB and Hex, so to help consistency the colours should all be given a numerical value.
Fonts should also be used consistently, most are readily available so there is no excuse for a member of staff using a replacement.