Incentivise your customers
- Offer discounted online promotions, buy now and enjoy later
- Set up an area for discussion on your website or at least a Q/A section
- Interact with your customers online – have a weekly theme ask them to contribute
- Put in place a pre-booking system, so your best customers are first in the queue when your business re-starts
Offer something new
- What have you always wanted to do with your business but never had the chance?
- What else can you do with your product or service?
- Consider expanding your horizons, could you be selling into different sectors?
- Dual purposing your business and capabilities
- Let your customers know what you’re planning via social media
Be aspirational with your imagery
- Think about your product or service and how you can change the way you promote it
- People like looking at pictures
- It’s the benefits of a product that customers are interested in
- Make your website aspirational so customers will want to return for the feel-good factor
Be ready to re-open
- When businesses re-open, there probably won’t be much warning
- Many people with cabin-fever will want to go out shopping
- As far as you can, get everything ready so you can fulfil your order book
Create good karma
- Keep your name out there in the business world
- Use the same message across all platform on your website: Facebook, Twitter, Instagram
- Tweak your message for each platform and redirect to the complete version
- Doing something is always far better than doing nothing
We’re here to help
- Making your marketing material work harder for you
- Coming up with different ways of promoting your business
- Contact us now!