POS – Point of Sale

Point of Sale and Signage is of utmost importance in the Retail world. Point of Sale (POS) from a design perspective is a method that Retailers use to entice people into their stores; POS can also direct consumers towards a particular promotion within the store. There are many different aspects to Point of Sale for example: Posters, Barkers, Wobblers, Signage, Stickers. These can all be used to promote products and services within the store. When used correctly they can direct the consumer to a particular offer or discount. Our project below required 40 individual signs, A3 posters, A4 & A5 Barkers along with stickers and balloons all printed for 120 stores. We handled the design, artwork, collation & print. A complete Point of Sale service.

POS - design, fulfillment and collationIt covers many different areas of store communication, from posters and barkers all the way through to Visual Merchandising Guidelines. Visual Merchandising states the placement of the Point of Sale as well as the layout of instore fixtures and shelving. This all helps to make store design consistent. Take a look at some of the other areas of Store Communication we’ve been involved with. Retail & Point of Sale