Each channel will have potential customers and requires amended or different content
Facebook is a very friendly channel and posts need to have content that people will react to and share
Instagram is very visual and requires great images which are instantly understood
Twitter is very brief and content needs to jump out to be seen and reacted to
LinkedIn is aimed at business and therefore needs focused content
Show your personal side
Share stories that will be of interest to your target audience
Be realistic, interesting and where appropriate funny
Create stories with images that catch the eye
Including your brand or product is a major part of this
Be personal, don’t hide behind your company name
People like to know who they are dealing with
Keep an eye on your stats
Take time to view and understand your Social Media analytics
See which channels work for you and which ones don’t
Choose a regular time to look at them, make comparisons to measure your success
Analyse the number of click throughs, which pages are being viewed
Are you getting enough likes and shares
Make the most of your successful channels
Develop a good Content Strategy
For a campaign to be successful, it’s not enough to just go out there and wing it when it comes to content
Think about what you need to be promoting or informing customers about
Think about a content calendar to help identify the best times to be promoting your business
Think ahead when it comes to posts, images and video
A successful campaign takes a lot of thought and tactical awareness
Set a limit for the number of posts you publish each week or month, optimising the amount of exposure
Developing a good content strategy is essential
Do your Research
Identify your existing as well as potential customers and where they are found on Social Media
Likewise, look for your competitors, they may already be on the social media channels you are looking to exploit
See what they are doing and it better, see what they are doing badly and if it is something that is worth pursuing do it in a much better way
Paying your competitors close attention will help give you a headstart with your own social media campaign strategy
You don’t have to be on every single social media channel out there and sometimes it’s best to focus your attention on one particular medium – at least in the beginning
Make sure everything you post looks good
A poorly designed posts can be a turn-off for customers
More importantly you won’t get noticed and all your efforts may be wasted
It doesn’t require a massive budget to get a good campaign up and running
Stand out from the crowd, spend some money on good visuals
