Social Media channels are not all the same
- Each channel will have potential customers and requires amended or different content
- Facebook is a very friendly channel and posts need to have content that people will react to and share
- Instagram is very visual and requires great images which are instantly understood
- Twitter is very brief and content needs to jump out to be seen and reacted to
- LinkedIn is aimed at business and therefore needs focused content
Show your personal side
- Share stories that will be of interest to your target audience
- Be realistic, interesting and where appropriate funny
- Create stories with images that catch the eye
- Including your brand or product is a major part of this
- Be personal, don’t hide behind your company name
- People like to know who they are dealing with
Keep an eye on your stats
- Take time to view and understand your Social Media analytics
- See which channels work for you and which ones don’t
- Choose a regular time to look at them, make comparisons to measure your success
- Analyse the number of click throughs, which pages are being viewed
- Are you getting enough likes and shares
- Make the most of your successful channels
Develop a good Content Strategy
- For a campaign to be successful, it’s not enough to just go out there and wing it when it comes to content
- Think about what you need to be promoting or informing customers about
- Think about a content calendar to help identify the best times to be promoting your business
- Think ahead when it comes to posts, images and video
- A successful campaign takes a lot of thought and tactical awareness
- Set a limit for the number of posts you publish each week or month, optimising the amount of exposure
- Developing a good content strategy is essential
Do your Research
- Identify your existing as well as potential customers and where they are found on Social Media
- Likewise, look for your competitors, they may already be on the social media channels you are looking to exploit
- See what they are doing and it better, see what they are doing badly and if it is something that is worth pursuing do it in a much better way
- Paying your competitors close attention will help give you a headstart with your own social media campaign strategy
- You don’t have to be on every single social media channel out there and sometimes it’s best to focus your attention on one particular medium – at least in the beginning
Make sure everything you post looks good
- A poorly designed posts can be a turn-off for customers
- More importantly you won’t get noticed and all your efforts may be wasted
- It doesn’t require a massive budget to get a good campaign up and running
- Stand out from the crowd, spend some money on good visuals
