Companies are browsing the internet, including using their smartphones and other devices to search for and research the businesses they are interested in working with. Your next customer could be looking at your LinkedIn profile, Facebook page, Twitter feed asking questions about you and your business and you probably won’t know about it.
Most companies who are looking for your product or service will be asking people they know and trust for recommendations. Once they find you online, you have to stand out from the crowd and wherever you promote yourself you have to be consistent. It takes 7 or 8 “touch points” to make an impression so how your marketing collateral looks (website, social media & promotional literature) is essential to your success. “Marketing has changed – is your business ready to be found?”