Your Guide to Exhibition Design
- Make sure you have a good selection
- See them in 3D if possible
- Be bold
- Strong imagery
- Strong message
- Minimal text
Filling the Space
- What are you showing?
- Roll-up banners
- Pop-up stands
- Straight or curved stands
- Graphic panels
- 1 stand or 2
- Shelving & cupboards
Most Exhibition Stands are free-standing, normally of pop-up design where they are very simple to erect and take down. This is very important for re-usability. If you are going to invest in a pop-up stand you should consider how you may use it in the future as that may have an effect on the content of the design. The client here decided to go for 2 pop-up stands which would work together or separately.
Stand-out from everyone else, the design needs to have impact and be memorable. What you want is for people to say, have you seen the “XyZ Stand”, that builds awareness and gets even more people to visit you. This printed Graphic Panel was 6m wide x 2m tall.
Design Development & Sign-off
- Exhibitions can be expensive so make sure you sign off all of the visuals and know exactly what you are getting.
- Make sure you have plenty of time to get everything printed.
- If you have a Shell-Scheme practise putting the stand up and back down again.
- Take pictures while you do your trial run
Planning & Installation
- Make sure you have everything covered, design is signed off
- Stands complete and tested
- Promotional literature
- Business cards
- Don’t forget you’ll have to take everything down
- There won’t be much time to remove it all
- Save packaging and transportation boxes