Gordon Low Products — Website & Marketing Design
Bringing Technical Products to Life Through Design
Gordon Low Products is a specialist supplier of pond and water containment products, supplying products including pond liners, underlay, geotextiles and related materials.
Juice Factory has worked with Gordon Low Products across a range of design and marketing projects, including website design, product presentation, brochures, photography and exhibition materials.
The Challenge
One of the key objectives behind the design work for Gordon Low Products was to show what the products achieve, rather than simply show the products themselves. Instead of relying on images of rolls of liner or technical materials, Juice Factory focused on the finished applications and environments they create — from beautifully designed ponds and swimming ponds to large-scale water containment projects.
This approach makes the products easier to understand, demonstrates their versatility and helps customers visualise how Gordon Low solutions can be used in real-world projects.
Brochure & Literature Design
Juice Factory created, designed and produced a 20-page trade marketing brochure for Gordon Low Products. We developed the editorial-style concept, structured the content around product applications and end uses, commissioned and incorporated photography, and designed the product listings and technical information.
The finished brochure presented Gordon Low’s range of pond liners, custom-made liners, water containment and swimming pond products in a clear, professional and visually engaging format for trade customers.
The brochure was designed as a practical sales and marketing tool for Gordon Low’s growing customer base across the aquatic, landscaping, civil engineering and horticultural sectors, both in the UK and internationally.
Website Design
Juice Factory designed a website that provides customers with clear information about the company’s products and their applications.
The structure allows visitors to find individual products while also providing useful information about materials, specifications and uses.
Strong product imagery and carefully organised content help visitors understand the range without being overwhelmed by technical information.
Tradeshows & Exhibition Design
Juice Factory designed and managed Gordon Low Products’ exhibition stands for Aqua Telford & Futurescape in 2015, 2017, 2019 & 2021 creating a strong and consistent visual presence across all the events.
We developed the stand concepts and artwork, using large-format graphics, branded panels and product-focused displays to communicate Gordon Low’s range of pond and water containment products in a clear and engaging way.
From Concept to Reality
Our involvement covered the complete process, from initial design and artwork preparation through to print production, logistics and the management of the stand erection on site, ensuring the finished exhibition stand was delivered accurately, on time and to the required standard.
The stands provided Gordon Low with a professional platform to showcase its products, reinforce its brand and engage with customers and industry professionals at some of the UK’s leading aquatic trade events.
Trade Advertising
Juice Factory created a range of trade advertising for Gordon Low Products, specifically targeting garden centres, aquatic retailers, landscapers and other industry professionals.
As Gordon Low sells exclusively to the trade, the advertising was designed to communicate the commercial benefits of stocking and specifying their products, rather than targeting the end consumer.
We developed engaging, application-led advertising that showcased the results their products can deliver, helping trade customers understand the range, quality and potential applications of Gordon Low’s water containment solutions.
Our Services:
Website
Design→
Brochure &
Literature Design→
Exhibition
Design→
Brand Identity
Design→
Photography
& Video→
Creative
Consultancy→
Design for Technical & Product-Led Businesses
The Gordon Low projects demonstrate how good design can make technical information easier to understand without losing the detail that customers need.
If your business sells technical products or has a complex product range, Juice Factory can help turn that information into clear, effective marketing communications.