Aquatic Village Storefront Design

Aquatic Village Storefront Design

Aquatic Village was developed as a trial standalone retail concept for Maidenhead Aquatics, with Juice Factory Design creating a distinctive and joined-up identity across the customer experience.

We designed the storefront signage to give the store a clear, inviting presence, supported by point-of-sale materials and promotional posters that highlighted products, offers and specialist advice throughout the retail space.

Alongside the physical store materials, we produced a website that extended the Aquatic Village identity online and gave customers a consistent experience before and after visiting the shop.

Bringing together exterior signage, in-store communications, promotional design and digital presence demonstrated how a coordinated retail approach could establish the trial store as a recognisable destination in its own right while retaining a clear connection to Maidenhead Aquatics.