eXPD8 – Brand Identity, Brochure & Website Design

eXPD8 – Brand Identity, Brochure & Website Design

Client: eXPD8 – In-Store Merchandising & Retail Services
Project: Brand Identity, Corporate Brochure & Website Design
Year: 2003

Creating a Brand Identity for a New Business

Established in 2003, eXPD8 was a new business offering specialist in-store merchandising and retail support services to major UK retailers.

With little more than the founders’ extensive experience in retail and merchandising, the challenge was to create a credible and professional brand identity. The business needed to communicate its services clearly and establish confidence among prospective clients.

We developed the eXPD8 brand identity, combining distinctive typography with a fresh turquoise and dark green colour palette. The result was a clean, contemporary identity designed to reflect professionalism, efficiency and reliability.

Building the First Marketing Materials

With no established marketing materials or previous company history to draw upon, we created eXPD8’s first corporate sales brochure.

The brochure introduced the company’s services, explained its business model and demonstrated the benefits of outsourcing in-store merchandising activities.

We combined photography, clear typography and structured information to produce a professional sales presentation. The design helped communicate the company’s capabilities to potential clients and major retail organisations.

Alongside the brochure, we also designed and developed eXPD8’s first website, establishing its initial online presence and providing another platform to promote its services.

From Start-Up to National Business

From modest beginnings, eXPD8 has grown into a substantial retail services organisation. Its distinctive business model and strong retail heritage have supported significant expansion.

Today, the company employs over 60 people at its central Bristol office, supported by a field workforce of more than 2,500 people across the UK and Ireland.

Perhaps the most satisfying aspect of this project is the longevity of the original design.

For a brand developed at the very beginning of a business’s journey, its continued use is a testament to the value of a well-considered and enduring design.