Point of Sale, Catalogues & Design for Retail
Mothercare Visual Merchandising Guidelines
In all retail environments Visual Merchandising works with point of sale material and is key to the success of all products from Personal Products and Clothing to Car Seats and Pushchairs. Working with the Store Operations Team, Juice Factory produced 12 sets of Visual Merchandising Guidelines for Clothing and a further 8 for Home & Travel every quarter. The finished documents are printed and also posted on the Mothercare Intranet for all store merchandisers to view whilst building their displays. The format lends itself to be easily converted to an e-book for viewing on an iPAD or similar tablet.
Mothercare Longtail Catalogue
With the advent of the Internet Shopping more and more purchases are made online. This also gives retailers the opportunity to extend their ranges, and give customers more choice of colours and models. The Mothercare range of Pushchairs and Car Seats extends to well over 500 products. Because of the numbers a special in-store reference catalogue was created.
Mothercare Point of Sale
Sale time is one of the most important times of the year for any retailer. it drives footfall into the stores and is normally based around removing old stock in readiness for a new seasons lines. As well as in-store point of sale, window design and window posters are key to getting the sales message across.