Point of Sale, Catalogues & Design for Retail

Point of Sale Material - Waterproof
Maidenhead Aquatics  – Point of Sale material Point of Sale (POS) is the main way to promote key products, introduce special offers and to encourage consumers into the store. The design needs to have “stand-out” so that it can be seen from a distance and doesn’t blend in with all the other products on-shelf.
Product Merchandising
Mothercare Visual Merchandising Guidelines

Mothercare Visual Merchandising Guidelines

In all retail environments Visual Merchandising works with point of sale material and is key to the success of all products from Personal Products and Clothing to Car Seats and Pushchairs. Working with the Store Operations Team, Juice Factory produced 12 sets of Visual Merchandising Guidelines for Clothing and a further 8 for Home & Travel every quarter. The finished documents are printed and also posted on the Mothercare Intranet for all store merchandisers to view whilst building their displays. The format lends itself to be easily converted to an e-book for viewing on an iPAD or similar tablet.

Mothercare Longtail Catalogue

With the advent of the Internet Shopping more and more purchases are made online. This also gives retailers the opportunity to extend their ranges, and give customers more choice of colours and models. The Mothercare range of Pushchairs and Car Seats extends to well over 500 products. Because of the numbers a special in-store reference catalogue was created.

Mothercare Catalogue Design - Push Chairs
Point of Sale Material In Store

Mothercare Point of Sale

Sale time is one of the most important times of the year for any retailer. it drives footfall into the stores and is normally based around removing old stock in readiness for a new seasons lines. As well as in-store point of sale, window design and window posters are key to getting the sales message across.